Analytics that turn
browsers into buyers
Pure Lattice connects every touchpoint in your customer journey — from first click to repeat purchase. Run A/B tests, map conversion funnels, and act on insights that actually move revenue.
Trusted by high-growth brands
Everything you need to grow
A unified analytics suite designed specifically for e-commerce teams who want fewer dashboards and more decisions.
Conversion Intelligence
Identify exactly where customers drop off with session-level funnel analysis. Track micro-conversions, monitor cart abandonment triggers, and surface actionable bottlenecks across every device and traffic source.
- Real-time funnel visualization
- Cohort-based drop-off analysis
- Revenue attribution per step
A/B & Multivariate Testing
Launch statistically rigorous experiments without writing a single line of code. Test headlines, layouts, pricing displays, and checkout flows simultaneously — with automated winner detection powered by Bayesian inference.
- Visual experiment builder
- Bayesian significance engine
- Segment-level results breakdown
Customer Journey Mapping
Stitch together every touchpoint — ads, email, organic, direct — into a single, chronological view of how real customers navigate to purchase. Understand multi-session paths and uncover the channels that truly drive revenue.
- Cross-channel path stitching
- First & last-touch attribution
- Lifetime value journey view
Predictive Insights
Move beyond descriptive analytics. Pure Lattice's ML models forecast churn risk, identify high-LTV customer segments before they peak, and recommend the next best action — so your team spends time executing, not guessing.
- Churn probability scoring
- LTV segment forecasting
- Automated recommendation engine
Up and running in under 30 minutes
No data engineering degree required. Connect your store, define your goals, and start optimizing the same day.
Connect Your Store
Install the Pure Lattice pixel with a single snippet — or use our native integrations for Shopify, WooCommerce, BigCommerce, and Magento. Your historical data imports automatically.
Define Your Goals
Set conversion events, revenue targets, and audience segments using our no-code goal builder. Map your funnel steps and configure the metrics that matter most to your business.
Optimize & Grow
Launch A/B tests, explore journey maps, and act on AI-generated recommendations. Watch your conversion rate climb as every experiment feeds the next insight.
Built by e-commerce operators, for e-commerce operators
Pure Lattice was founded in 2021 by a team that spent a combined 40+ years running online stores and growing frustrated with analytics tools designed for SaaS companies. We knew e-commerce needed something different: a platform that speaks in revenue, not sessions.
Today, our 60-person team based in Austin, TX and London, UK serves merchants from bootstrapped DTC brands to publicly traded retailers — all with the same commitment to making data genuinely actionable.
Results that speak for themselves
Hear from the merchants and operators who've transformed their conversion strategy with Pure Lattice.
"We ran 14 A/B tests in our first 60 days on Pure Lattice. Three of them drove meaningful revenue changes we never would have discovered otherwise. The journey mapping alone justified the entire subscription."
"Switching from our previous analytics stack to Pure Lattice cut our reporting time in half and gave us clarity we simply didn't have before. The predictive churn model flagged a segment we'd been ignoring for months."
"As a small team, we needed a platform that did the heavy lifting. Pure Lattice's automated insights surface what matters without us having to dig. It genuinely feels like having an extra analyst on staff."
Common questions
Everything you need to know about Pure Lattice before you get started.
Start your free trial today
Ready to see what Pure Lattice can do for your store? Fill in the form and a member of our team will reach out within one business day.
Austin, TX 78701, United States
Privacy Policy
Last updated: March 15, 2025
1. Introduction
Pure Lattice, Inc. ("Pure Lattice," "we," "our," or "us") operates the website pure-lattice.com and the Pure Lattice analytics platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services. We are committed to protecting your privacy in accordance with applicable law, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Information We Collect
We collect information you provide directly (such as name, email address, company name, and payment information), information collected automatically through cookies and tracking technologies (such as IP address, browser type, pages visited, and session duration), and information received from third-party integrations you authorize.
3. Cookies & Tracking Technologies
We use first-party cookies for authentication and user preferences, and analytics cookies to understand how visitors interact with our site. You may decline non-essential cookies via our cookie banner. Declining does not affect your ability to use our core services.
4. How We Use Your Data
We use your data to provide and improve our platform, communicate about your account, send product updates (where consented), process payments, and comply with legal obligations. We do not sell personal data to third parties.
5. Data Retention
We retain account data for the duration of your subscription plus 90 days. Analytics event data is retained for up to 24 months by default, configurable per account. Billing records are retained for seven years as required by law.
6. Your Rights
Under GDPR, you have the right to access, rectify, erase, restrict, or port your personal data. Under CCPA, California residents may request disclosure, deletion, or opt-out of sale of personal information. To exercise these rights, contact us at [email protected]. We will respond within 30 days.
7. Contact
Pure Lattice, Inc. · 720 Congress Ave, Suite 1100, Austin, TX 78701 · [email protected]
Terms of Service
Last updated: January 8, 2025
1. Acceptance of Terms
By accessing or using the Pure Lattice platform and website, you agree to be bound by these Terms of Service. If you do not agree, please do not use our services. These terms constitute a legally binding agreement between you and Pure Lattice, Inc.
2. Description of Services
Pure Lattice provides a software-as-a-service e-commerce analytics platform including conversion optimization tools, A/B testing, customer journey mapping, and related features. We reserve the right to modify or discontinue features with reasonable notice.
3. Account Responsibilities
You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must provide accurate registration information and promptly update it if it changes. You may not share account access with unauthorized parties.
4. Acceptable Use
You agree not to use the platform to collect data without proper user consent, violate applicable privacy laws, reverse engineer our software, or interfere with platform security or availability. Violations may result in immediate account termination.
5. Payment & Cancellation
Paid subscriptions are billed in advance on a monthly or annual basis. You may cancel at any time; cancellation takes effect at the end of the current billing period. Refunds are provided at our discretion for annual plans cancelled within 14 days of renewal.
6. Limitation of Liability
To the maximum extent permitted by law, Pure Lattice's total liability for any claim arising under these terms shall not exceed the fees paid by you in the three months preceding the claim. We are not liable for indirect, incidental, or consequential damages.
7. Governing Law
These terms are governed by the laws of the State of Texas, United States. Disputes shall be resolved by binding arbitration in Austin, Texas, except where prohibited by applicable law.